Men are growing more curious about their hair, according to a new beauty industry report from Google.
Based on the search engine’s data, 2015 was the biggest year ever for searches about men’s hairstyles.
In fact, searches for men’s hair care now outnumber searches for women’s hair care — by a total of 6 percent.
The numbers on the men’s hair side were boosted by a strong interest in the “man bun,” which exploded in 2015, thanks in part to celebrity adopters such as Jared Leto and Kit Harington.
The second most popular search was for the “comb over,” which can refer to either a heavy side part or a Donald Trump situation.
Guys are also searching for this advice on the go. Google reports that 82% of these searches were done on mobile in August. It makes sense, as more and more men are embracing niche barbershops and are probably searching for hairstyle inspiration while waiting for their $ 45 cut.
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