kopi-c with Audience Analytics’ Chairman: ‘We catalyse growth for SMEs’

When Datuk William Ng co-founded Singapore-listed media and company Audience Analytics in 2002, the term ‘small and medium enterprise’ (SME) was new. “At Audience Analytics’ inception, we identified a critical gap in the market. The concept of SMEs was just emerging, and we saw an opportunity to create a product that would empower these businesses with market insights and growth…