Alex Lawrie / Lawrie Cornish
Oceanic House, originally the London headquarters of the famous White Star Line shipping company, has been transformed into a set of liner-themed luxury apartments.
The Grade II-listed building, near Trafalgar Square, was formerly a glamorous headquarters building where tickets for Titanic’s first, doomed voyage were sold.
Nearly a century after the passenger liner sunk in the North Atlantic Ocean on its 1912 maiden voyage, the building has been redeveloped to provide six one-storey apartments and one two-storey penthouse for private sale.
Take a look at the new development below.
Located at 1 Cockspur Street, Oceanic House was built by the White Star Company between 1903 and 1906 as its London headquarters.
Constructed from Portland stone in a neo-classical style, Oceanic House had a huge central doorway, flanked by a three-storey column portico.
The building was designed by celebrated architect Henry Tanner Junior.
Before the ship set sail on April 20, 1912, White Star Line chairman Bruce Ismay boasted to journalists in the Oceanic House boardroom that the Titanic was “unsinkable.”
The ground floor of Oceanic House, pictured here, served as the booking office for wealthy first class passengers. The basement provided luggage rooms where trunks could be stored and transferred to passenger’s cabins ready for their arrival on-board.
The top floors of the building were used as administrative offices.
Posters were distributed around London with news of the voyage.
And when the Titanic sunk after striking an iceberg, one of the most images associated with the disaster was taken directly outside Oceanic House. It shows 16-year-old newsboy Ned Parfett clutching an Evening News poster about the event.
The exterior of Oceanic House has been restored to its former glory, including a including a newly-installed pedimented arch and balustrade crowning the building’s main entrance.
The building is within a stone’s throw of the National Gallery, pictured in the distance.
The ground floor entrance foyer comes with a Titanic liner-inspired interior and a scale model of the liner.
The fully-fitted kitchens feature furniture from iconic German kitchen brand Pigeonhole.
Each apartment comes with 24 hour security, reception rooms, underfloor heating, and air conditioning.
This first-floor apartment bedroom comes with a four-poster bed.
All the apartments have en suites in every bedroom, while the larger master bedrooms have both ‘his’ and ‘hers’ bathrooms, furnished with marble walls and stone or ceramic floors.
The apartments also come with features design to evoke the Edwardian feel of the original building — chandeliers, oak-style parquet flooring, cornices, coffered ceilings, and wall panelling.
This is a bedroom suite in the two-storey penthouse.
Views from the penthouse apartment are breathtaking.
The properties don’t come cheap, however — prices start at £5 million, and go all the way up to to £25 million.
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