Recently, Maybank has been awarded the ‘Brand of the Year’ award at the World Branding Forum in London. Maybank was the only brand accorded in the Banking category under the National winners’ for Malaysia.
Commenting on the award, Mohamed Adam Wee, Group Chief Marketing Officer of Maybank says: “This award is a testimony to the strong brand equity that Maybank enjoys amongst its audience, and a great aspiration to all of us in the Group to continue living out our brand values each day. Given that this is a global recognition, it also assures us that we are delivering on our brand promise consistently across the countries where we operate.”
Winners of the World Branding Awards were judged based on four criteria which included Brand Valuation, Consumer Market Research, Public Online Voting and Would Branding Forum Advisory Council Voting. Each level contributes 25% to the total score in evaluating a brand. These four streams result in the rankings that they produce for brands that are eligible for the World Branding Awards.
“The scoring for the World Branding Awards is unique in that the streams of scoring include public online voting, telephone market research, a brand valuation, as well as voting by a panel of professionals. Maybank scored the highest in all four streams of voting for these awards, and is deservedly crowned as the top banking brand in Malaysia. This is a testament to the hard work by the bank in building its brand,” shares Richard Rowles, Chairman of the World Branding Forum, organiser of the World Branding Award.