Jaguar Land Rover is in the midst of a major sales push in China. In order to have enough cars to sell, the company is planning to construct a $ 1.8-billion factory to build the Range Rover Evoque crossover.
Given that kind of commitment, the people at Jaguar Land Rover were not happy when a Chinese car company unveiled an Evoque facsimile, called the “Landwind X7,” last year at the Guangzhou Auto Show.
Now the Landwind X7 is again on display, this time at the 2015 Shanghai Auto show. Not surprisingly, the controversial crossover has drawn the ire of Jaguar Land Rover.
“I really regret that all of a sudden copy-paste is coming up again,” Jaguar Land Rover CEO Ralph Speth said at a press conference. “That will not help the reputation of China, of Chinese industry at all.”
When the X7 debuted last November, Jaguar chief designer Ian Callum tweeted out photos of the Landwind. The bemused design legend wryly pointed out the aesthetic similarities between the Chinese car and the Evoque.
Jaguar Land Rover
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