KUALA LUMPUR: BMW Malaysia Sdn Bhd (BMW Group Malaysia) has introduced the all-new BMW M3 Sedan and BMW M4 Coupe, which are the fifth-generation high-performance automobiles from its 3 Series and 4 series range.

BMW Group Malaysia chief executive officer Dr Gerhard Pils said that the M3 Sedan and M4 Coupé represent the group’s philosophy of combining the best of its motor sporting capabilities and heritage with uncompromising everyday usability.

“We are creating sports cars that are not only emotional in terms of looks and performance but also very practical for everyday use,” he said in a statement, adding that both cars are the embodiment of taking motorsport technology from the track to the road.

The lightweight design of both the M3 Sedan and M4 Coupe sheds off about 5kg and 6kg respectively, therefore minimising their overall kerb weight to deliver outstanding dynamic performance and fuel efficiency.

The premium automaker’s latest offerings can achieve a maximum output of 431hp at a maximum of 7,600rpm. They also deliver greater power and performance with 40% more torque, while allowing fuel consumption and emissions to be reduced by 25%.

The M3 Sedan and M4 coupe are able to achieve acceleration from 0kph to 100kph in just 4.1 seconds, with a recorded fuel consumption of 8.3 litres per 100km and C02 emissions of a mere 194gm per kilometre. This is an improvement of 26% over the previous models’ records.

“The M3 has been BMW’s iconic model in the high-performance sports car segment since 1985. We are confident that the M3 Sedan and M4 Coupe will represent the fifth generation of a pure-bred sports car offering excellent everyday usability,” said Pils.

The on-the-road price without insurance for the M3 Sedan and M4 Coupe is RM738,800 and RM748,800 respectively and includes professional service, maintenance and repair for three years (or 60,000km).

This article first appeared in The Edge Financial Daily, on June 30, 2014.

Business & Markets

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